A new promotional video featuring Colombian actress Sofia Vergara has been released to promote Saudi Arabia's new luxury spot VIA Riyadh, which is set to open this month.
The video shows Vergara waltzing through the high-end boutiques, sampling delicacies at the luxury restaurants, and relaxing at the swanky cinema. She says, "Shine like a star, don't forget to spoil yourself a bit, VIA Riyadh is the place to be."
VIA Riyadh is a world-class destination for experiencing luxury, steeped in local tradition and heritage. It features the Kingdom's first St. Regis Hotel, as well as select restaurants, a luxury cinema, and elite shopping outlets.
The development is built in the Salmani style, which is inspired by the architecture of King Salman. It was designed to work in perfect harmony with the local identity of the capital, preserving the unique identity of the city.
The ancient stones that formed the famous Tuwaiq mountain in Dhurma ages ago, were professionally extracted to be used in the construction of VIA Riyadh. The area has a significant place in Saudi history since it was the birthplace of the Second Saudi State in the 1820s.
VIA Riyadh is set to become a major tourist destination in Saudi Arabia. It is a place where people can experience luxury and sophistication in a setting that is steeped in history and culture.
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